Get your message through to patients at the exact moment when they are most likely to act on it.

If you’re engaged in Direct-to-Consumer pharmaceutical marketing, you know that consumers are increasingly bombarded with pharmaceutical advertising. And virtually every commercial message, regardless of how it is delivered, ends with the same call to action: “Ask your doctor.”

Will a given patient ask about your product? Will that patient even remember your product?

Coverwrap advertising is your best chance at making it happen because with it, you can reach the patient in the physician’s waiting room. It is the perfect extension of all of your DTC marketing efforts… one where the call to action happens at the place where that action takes place.

Your message is the cover story in the magazines patients want to read.

Magazine reading is still the #1 pastime in waiting rooms. Magazines provide an unrivaled level of comfort in an anxious environment, where waiting time is typically 40 to 45 minutes

Magazine coverwraps are “can’t miss” miniature billboards. An ad on the cover of a chosen magazine is the one ad a reader can’t miss, even at a glance. It starts right on the front page with the magazine’s masthead, and expands over the inside covers and the back page on four-page units with a dramatic fold-out spread added in six-page units. It’s the perfect environment for product launches, conquest or conversion marketing, sustaining product awareness and extended, off-label uses.

Coverwraps advertising is a proven effective way to build audience and increase script production.

Publishers’ Alliance Corporation (PAC) CEO, E. William Kenyon, invented/created the first point-of-care magazine coverwrap program 23 years ago. Since its inception 90+% of top 25 pharmaceutical companies have used magazine coverwraps to effectively communicate with millions of patients in 300,000+ unique waiting rooms prior to physician visits. Most importantly, ongoing research proves coverwraps stimulate physician/patient dialogue regarding product/ailment and increase script writing.

What physicians are saying about coverwrap advertising:

In a survey of 15,000* physicians:

• 95% believe coverwrap advertisements are helpful to patients
• 68% have noted an increase in questions regarding coverwrap advertised product since in-office advertising started
• When physicians are asked about product by patient, 77% on average have written scripts
• 96% want the advertiser to continue the program
• 95% of physicians say they see coverwrap advertisements

The following are handwritten comments on returned surveys from physicians. Copies are available upon request"

“People (patients) don’t always point out scars – assuming that it’s something they just have to live with – this program starts them asking questions and getting treatment”

“Makes asking much easier for the patients”

“It brings the product directly to the patients”

“Helpful for patients and makes them aware of (diabetes drug)"

“It’s a great idea to get your product seen"

“Beneficial program for my patients"

* Survey results based on 2850 physician responses from 30 studies conducted between 1998 and 2009. On average surveys garnered response rate of 19%.