CASE STUDY: Financial Services
Banking on Smart Business

Challenge: A major U.S. financial institution wanted to increase new account acquisitions among small to medium-size businesses in select markets.

Solution: A list of 5,000 business owners and key decision makers was acquired and then coded for tracking purposes. Each prospect received a year’s subscription to Forbes magazine with six select issues wrapped with the bank’s 4-page marketing message. It showcased their services while providing banking solutions to common business problems.

Result: $6 Million worth of new accounts were acquired. The financial institution experienced an ROI of 20:1 (2,000%).

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CASE STUDY: Point of Care
Rx for a Successful Product Launch

Challenge: A leading pharmaceutical company’s objective was to create awareness and increase prescription requests during a new product launch..

Solution: They targeted their Coverwrap Program to 20,000 doctors’ office waiting rooms. For 12 consecutive months, every issue of a leading national magazine was wrapped with the new product’s benefits and patient education content.

Result: The pharmaceutical company measured a significant lift in brand awareness and experienced a 40:1 Return on Investment (ROI) in new scripts.

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CASE STUDY: Technology
How Print Helped Propel Technology

Challenge: An International Communications Technology Company, who rarely advertised, needed to increase awareness and brand unification among all business units.

Solution: They launched a highly targeted PAC Coverwrap Program to prospects and customers across multiple industries for a full year.

Result: After seven months the company experienced significant increases in awareness. 89% of their target audience learned more about the company. 95% considered purchasing products and services. They continued their Coverwrap program for a second year, realizing further increases in product awareness and capabilities’ understanding among their targeted industries.

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CASE STUDY: Manufacturing
Boosting Jet Engines

Challenge: A leading U.S. jet engine manufacturer wanted to strengthen its image among prospects and customers in an effort to win more prospective bids.

Solution: A PAC Coverwrap Program was initiated for one full year, targeting C-Suite decision makers, engineers and specifiers in the aviation industry.

Result: After eight months, awareness of capabilities measured 89%. The Coverwrap Program opened new doors within the industry, refreshed an old image and ultimately helped win new manufacturing contracts for the company.

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CASE STUDY: Transportation
Navigating Growth

Challenge: A U.S. port had grown substantially over the last 20 years, but competitive ports were increasingly wooing their major shippers. How do you build recognition, respect and loyalty in the U.S. and abroad on a tight budget?

Solution: The port targeted 1,600 key decision makers worldwide with The Coverwrap Program. Specific publications were wrapped with messaging about the port’s services.

Result: From CEOs of the world’s largest corporations to Directors of Marine Operations, recipients found Forbes of personal interest and value. 79% said they had a better
understanding of the port and its features, and 77% indicated they were now more likely to utilize the port’s services in the future. The port continued The Coverwrap Program for more than 5 years.

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CASE STUDY: Economic/Industrial Developers
Attracting New Business

Challenge: One of the largest economic development networks in the nation wanted to attract new businesses and corporations to its state.

Solution: The state’s Department of Commerce, their lead agency for economic development, launched a strong outreach initiative utilizing a PAC Coverwrap Program. For
one year, they delivered Forbes magazine wrapped with a 6-page message to key executives and business owners around the world. Coverwraps exemplified their state’s opportunities by regions and the many business incentives available.

Result: Among the target audience, 71% had an increased positive perception of the state since receiving Coverwraps, 41% requested more information, and 97% expressed interest in continuing to receive the Coverwrap program.

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CASE STUDY: Ports Authorities
Keeping the Big Ships Coming

Challenge: A U.S. port had grown substantially over the last 20 years, but competitive ports were increasingly wooing their major shippers. How do you build recognition, respect and loyalty in the U.S. and abroad on a tight budget?

Solution: The port targeted 1,600 key decision makers worldwide with The Coverwrap Program. Specific publications were wrapped with messaging about the port’s services.

Result: From CEOs of the world’s largest corporations to Directors of Marine Operations, recipients found Forbes of personal interest and value. 79% said they had a better
understanding of the port and its features, and 77% indicated they were now more likely to utilize the port’s services in the future. The port continued The Coverwrap Program for more than 5 years.

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