Reach your most valuable audiences all year ‘round for just pennies per day.

In today’s challenging economy, with marketing budgets tight and messages everywhere, how can you break through and stay top-of-mind among your most important B2B audiences? Even the best, most effective, big name magazine will typically deliver only a third of the audience most high-level messaging needs to reach.

The answer is to target those people directly, in the most personalized and meaningful way you can. And that’s what PAC Coverwrap Program Business Solutions are all about. With PAC Coverwraps, you can reach targeted audiences you select – right down to individual names – in a customized program of 4-6 outer wrap editions of premium magazines per year.

The cost without all the waste circulation: just pennies per day.

It’s not just an ad schedule. It’s a complete communication program.

A PAC Coverwrap Program is a powerful complement to any ad campaign because it’s more than just an ad. It’s a comprehensive campaign that includes additional personalized communications including an introductory letter and an invitation to participate in a recall/reaction study, conducted in your company’s name, to determine the effectiveness of the program. All surveys are tabulated and presented to the client and/or advertising agency. These results have historically produced recall figures of over 90%, and overwhelmingly favorable responses.

Your ad isn’t inside the magazine. The magazine is inside your ad.

The PAC Coverwrap Program format is ideal for grabbing your target’s attention and telling your story. You get the impact of being on the front page, but you also get much, much more. Your message is the lead article, and you have plenty of space to tell your story in full.

Most advertisers choose to use the format to tell a sequentially-revealed narrative, using a look and feel consistent with that of the host publication. That narrative may be about products, services, corporate announcements, partner and trade programs or thought leadership for Key Opinion Leaders and Key Industry Influencers.