Dominant Position. Prominent Publications. Abundant ROI.

This past year we ran the Forbes Coverwrap Program along with other more traditional media efforts. The Coverwrap Program came out on top, and our ROI analysis showed it generated $2MM in sales.”

~VP Marketing, Software Company

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Coverwrap delivers measurable ROI time after time.

The PAC Coverwrap Program – the original custom magazine cover wrap – has been delivering astounding documented results and measurable ROI since we launched the concept in 1985. In that time, scores of leading companies of all kinds have realized significant ROI – as much as a 20:1 ratio of directly attributable sales vs. direct cost. Double digit returns are common. And objective survey results demonstrate the PAC Coverwrap Program’s power to reach and influence people.

Case Studies

Get your audiences right where they want you.

Say what you will about any electronic medium, no advertising vehicle offers the immediate affinity of a magazine. Whether it’s the business publication on the C-suite desk or the dog-eared magazine in the doctor’s office, magazine advertising puts you in front of a reader who’s interested in what you have to say, in large part because of where you’re saying it.

Start your story on the cover and tell it all the way.

A PAC Coverwrap is a four or six-page premium signature that wraps around the outer cover of your selected issues and is sent personally to audiences you can define right down to individual names. It’s what the recipient sees first, along with the publication’s masthead, and continues to the inside and back covers on a four-page unit. Six-page units add a dramatic fold-out flap for an even more stunning impact.

A Coverwrap campaign makes the recipient feel special.

A PAC Coverwrap Program begins with an introductory cover letter from your company, typically signed by an appropriate high-ranking executive. The first Coverwrap issue arrives two weeks later, and is followed up by a survey that lets recipients know how much their opinion matters to you… and tells you how well they remember your campaign.

Why Coverwraps